Blog

Growing your home care agency is a complicated cycle that often comes down to how frequently you are able to bring in new customer leads to keep your caregivers busy all the time so they don’t go work for your competitors. Most of the time, word-of-mouth just doesn’t...

STEP 7 – Importance of Tracking Leads Now that more people are finding you online, this step outlines how and why you need to dig deeper to see how they are finding you. This will give you insight into what’s working and what’s not. Put your resources and efforts...

STEP 5 – How Does Google Find Your Agency?   When people search for home care agencies or services in your area, you want your agency to appear in the top portion of organic search results. Why? Because 60 percent of clicks on the search engine organic results pages...

STEP 3 - How Many Leads Do I Need to Hit My Goal? Now that you know how many new clients you need, how do you get them? Let’s understand the life cycle of a client, which starts with a lead. Before clients become clients, they have to find you or you have to find...

This is a series of posts which will cover the 9 steps of marketing and positioning your home care agency for real growth. In each step I will cover an important topic which I personally used in growing my home care agency between 2013 and 2018 before it was sold....